6 Best PWA Examples to Take Inspiration From


6 Best PWA Examples to Take Inspiration From


It is not a surprise that unmatched performance is the secret to the profitability and success of any online business. When it comes to websites, the measure of success and profit-friendliness can be viewed through its loading speed, how well it works under every network condition and how close to apps they are. Now, if we had to look into one solution that provides all these benefits, it would be progressive web apps - PWA. 


Backed by Google, PWAs deliver high performance irrespective of the network condition or device the customer is working with. This is achieved by adding in app’s native features like speed, efficiency, offline operative mode etc. in the frontend technology. 


While this answers the what is progressive web apps part, in order to truly understand what the technology is before you contact a PWA web development company, it is crucial to look at the live examples. 


1. Starbucks 


As a way to power user-friendly online ordering, Startbucks created a PWA ordering system which is a replica of their native application. The platform which also works in an offline mode enables the customers to browse the menu, customize orders, and add in items in the cart without having to install the application. 


The PWA has been giving Starbucks massive results towards a sharp increase in orders coming in from web users and a subsequent rise in their bottomline. 


2. Pinterest 


Pinterest, when they found their website to be slow, decided to launch a PWA. The PWA improved their performance metrics by significant numbers. The visitors started spending 40% more time on the PWA compared to the website, which led to a 44% rise in ad revenue and a 60% growth in the user engagement count. 


What was the best thing about Pinterest PWA was that it took up only 150KB space in data storage, which was substantially lower than Pinterest mobile apps (Android - 9.6MB and iOS - 56MB).


3. Debenhams


After finding that the mobile conversions had become stagnant, the UK’s biggest fashion brand Debenhams called for a digital transformation. This is when they launched their progressive web app. They converted their old website to PWA as a way to not just better their conversion rates but also improve their customer experience on a holistic level. 


The result of this move worked in their favour. They saw a 40% rise in mobile revenue and a sharp 20% rise in the conversion rate. Moreover, they were able to eliminate their slow loading pages, complicated checkout, and difficult to navigate structure. 


4. Twitter


It is impossible to talk about progressive web apps without mentioning Twitter. The social media platform was one of the first brands to venture into PWA. With 80% of users being on mobile, Twitter needed to offer the same engaging experience through less data consumption. The solution which they went with was PWA. 


Built at 600KB, Twitter Lite was a smaller version of the social media platform. Backed by offline browsing and web push notification, Twitter saw a rise of 65% in their pages per session count, 75% rise in the Tweets sent, and 20% decline in the bounce rate. 


5. BMW


BMW, time and again, has proved that the brand loves technology - both in their car and their website. As a way to better the customer experience, the brand launched a PWA. An extension of the website, it comes loaded with high resolution images and fast web load speed. 


The outcome of the BMW progressive web app launch proved to be very profitable for the brand’s metrics. There was over a 4 times increase in people going to BMW sales page from the homepage, there was a 50% rise in the mobile users and a sharp 49% increase in the website visits. 


6. Jumia


The leading Africa-based eCommerce website took the PWA route in 2017. The decision was taken post a research which highlighted that a majority of their customers were using the websites over mobile, 75% of whom had slow 2G connections. 


Post progressive web app expansion, Jumia witnesses a 50% decline in the bounce rate and a stark 33% increase in their conversion rates. The best part about the platform was that it required 25 times less data storage compared to the native mobile application. 


With these 6 examples, we are only scratching the surface. The extent of progressive web apps in terms of businesses using it goes above and beyond. One thing that you can analyze from these examples, however, is how PWAs are being used as the prefered mode for bettering web customer experience across a range of different industries. It is a sign that the app types are not limited to low complexity offerings. They have a use case across a range of applications.  


Going by the rate of adoption PWAs are witnessing, it can be safe to assume that as we go deeper into 2022 the demand for the technology is only going to witness a substantial rise. 


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