5 Best Ways To Share Your Content


5 Best Ways To Share Your Content

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You've been spending a lot of time creating your content. Collect some ideas, do research, set specific keywords, and others to make the best content. Then, the time comes for you to share your content.


Sharing your content is so essential f because it brings some benefit, one of it is you can gain the best marketing ROI. It helps you to create brand recognition and awareness for your target audience.


Besides, it helps you to get some insight that will be useful for your next content. Sharing your content also can be a chance to know more about your audience and get engagement from them. 


Even though sharing your content is essential, this also becomes such a tricky job. You need some strategy. So, through this article, we give you 5 best ways to share your content


#1. Post Your Content on Social Media

 

Social media has been the biggest part of our society's lives. You can use this to share your content.


There are a lot of social media platforms out there like Facebook, Twitter, Instagram, and others.


If you can use this strategy correctly and precisely, you'll get a lot of advantages. But, sharing content on social media isn't as easy as it looks. You need some strategy or preparation. Here are some tips to post your content on social media.

Do Research 

There are a lot of social media platforms where you can choose to share your content. You need to do research first to find out what is the right platform for your content.


For example, if you want to share content about a book and your target audience is millennials, you can use Instagram, Twitter, or Tiktok as your platform. 


If you want to share about cat food and your target is boomers; you can share it on Facebook. By posting it on the right social media, you're not only getting the target as you want but also get useful information from comments, likes, or else that you can use for other content.

 

Post The Right Content At The Right Time 

Sharing your content on social media is good but that's not enough. Like what it says at the first point, you also need to research more about the social media you choose.


If you decide to use Instagram which prioritizes the visual side (photos and videos), you need to post photos/videos that can attract your target audiences.  


If you choose Twitter, you need to use the right words in a short tweet to make them search more about your content. Besides posting the right content, you need to find out the right time to post it.


If your research finds out that people use Instagram or Twitter mostly at night you can share your content at that time. By doing this, you can get more audience and increase your traffic.

 

Build Engagement with Your Audience

You’ve found the right social media, content, and time for your content but you're still hesitant to post it, that's okay. If you feel like this, you should do some kind of test to build engagement with your audience. You can also do this as a way to make your target audience more curious about your content.  


For example, if you want to post about the book you will sell, you can do a test like "this" or "that" on Instagram story. If you use Twitter, you can do a polling test or make a discussion with your audience to find out what content they like. But, as a reminder, Don't do it too often or too long because your target audience will feel bored and turn to other content.

#2. Share Your Content on the Online Community


Aside from social media, you can use online communities as a place for your content. There are a lot of them like Reddit, Medium, Linkedin, and Quora. But, just like with social media, You also need to do research.

 

If we talk about online communities, it means you involve yourself with many people there. You need to participate actively in the platform that you choose. The purpose is to find out what kind of people there are, what content they like, what they talk about, and other information. After getting that, you can customize your content according to the needs of your target audience.


For example, if you choose Quora and find out that most of the audience in Quora likes answering questions, you can use this chance to post your content that is related to your answer.  

#3. Share Your Content Through Email Subscription


As an internet user, you must have visited many websites. Among them, there must be some content on those websites that makes you click subscribe. When talking about your content on your website, you need to ask yourself why you decide to click “subscribe” on those websites and apply that to your content. 


There are some options for email subscriptions like the newsletter, drip campaigns, email signature, and others. If you’re still confused, here are some tips to make your target audience click “subscribe” on your website.


Make Your Content Easy To Subscribe 

If you want your audience to get more into your content, you have to make sure that your content is easy to subscribe to. But, there are some things you need to pay attention to. 


First, make your website look eye-catching so your audience feels more interested to dive more. Here's a thing that sometimes we forget. To attract your audience, how come you expect to subscribe to your content if your website does not look interesting? It must be your consideration to subscribe to some website, right?


Besides, don't forget about the power of words. Learn about copywriting and apply it to your website. Fewer words with powerful impact can bring a lot of audiences to visit your website. Make it simple and don't make it too overwhelming onto your website that makes your audience feel disturbed. After that, make your audience easily see where they can write their email on your website. If you pay attention to these, it can be sure you'll get a lot of audiences.


Don’t Be Spam

Once your audience clicks "subscribe", your job isn't over yet. Just because your audience subscribes to your content, it doesn't mean that you can send them the email subscription as you wish. You have to remember that they have time that you need to respect. 


Besides, not every one of your audience will always read your email subscription. That's why you need to set the right time for sending your content so you don't feel like sending spam which will make your audience unsubscribe your contents.


Write Valuable Words

Related to your audience's time, you have to make sure that your email is not too long. Make it simple but valuable and have an impact on your audience. The important thing is the message of your content can be conveyed clearly and without having to waste your audience's time. Valuable words are also about building trust and engagement so don't forget this important thing.

#4. Refers Your Content to Friend


This step can be the easiest way to promote your content. You can directly ask someone to refer your content to their friend or refer it to your friends. This can also be the quickest way because if your content is interesting to people you refer to, they can help you to refer it to others. The result is you'll get a lot more audience than you expected. Promoting content is about getting your audience's trust and engagement so you can do this step in another way. 


For example, if your content is about Korean books, you can host a webinar or Instagram live about those books. You can make it more interesting by inviting some writer, editor, or translator to share their opinion and insight about Korean books. At the end of the webinar, you can ask your audience to refer it to their friends. You can also give them a discount or free stuff in return for their effort to refer to your content. By doing this, your chance to get more audience is bigger, and slowly your traffic increases. Just make sure that you're sure that your content is interesting to be referred to.


#5. Share Your Content Through Paid ads


Maybe you are familiar with this. When you open social media like Facebook or Instagram, you must have seen it several times. You can also apply it for sharing your content. This method can bring advantages for you because you can target your content at a specific audience. The result is you'll get more insight that is very useful later for your next content. There are some paid ads you can do depending on the social media you use like Facebook ads, Instagram ads, and others. 


However, in contrast to the previous free options, implementing this method requires a certain fee. Therefore, make sure you have a budget that suited your choice of advertising. Besides, you need to use some specific keywords for your ad so that your target audience will click on your ad. Another thing you need to consider is driving your paid ads to your landing page. You've already paid for the ads so make sure that your target audience will click your ads and feel engaged with your content. 


To make your content get recognized by your target audience, sharing your content is essential. It's tricky but, it doesn't mean that you can do it. Through this article, hopefully, this can help you with your content. The key is doing the step precisely and paying attention to the details. Good Luck!


Author Bio


Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 


Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: Andre Oentoro


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